How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented
Agile CRM
MARCH 11, 2021
CRM failure is costly, disruptive, and can result in shareholder losses, lost market share, lawsuits, negative brand perception, budget overruns, upset customers, and high post-implementation running costs. CIGNA healthcare, the fourth largest insurer lost 6 percent of its membership in 2002. Customer retention through rewards.
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