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The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!

SmartKarrot

If any B2B SaaS (Software as a Service) company, or any company for that matter, had to choose one metric that measures their performance among the dozens of metrics, it would be the NPS or the Net Promoter Score. It tracks the willingness of customers to recommend the product or service to their friends, relatives, or peers.