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I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit.
Recent lay-offs have shown that the oft-coveted “seat at the table” with executive leadership can’t be taken for granted. Paraphrasing Greg Alexander: The goal of enablement must be to improve sales productivity (revenue and profitability per rep). Once you arrive, then you can lead and manage your practice.
So, I learned about how to , what was the difference between revenue, what was the cost of goods sold, what was , gross profit, what would the internal cost be and therefore, what would be profit before tax and, and net net? So, I try to make everything profitable from day one so I could put some money in the bank.
And we would be remiss if we did not discuss the impact that AI is having in improving the outcomes that are possible to provide performance, visibility and support from leadership to front line sales. And for those that don’t know, the English rugby team won the World Cup in 2003 and I’ve a good one, I think.
And we would be remiss if we did not discuss the impact that AI is having in improving the outcomes that are possible to provide performance, visibility and support from leadership to front line sales. And for those that don’t know, the English rugby team won the World Cup in 2003 and I’ve a good one, I think.
Limited Promotion and Leadership Opportunities Data shows that although 49% of sales reps are women , only 26% are at the management level. This is even though it’s well-documented that companies with a greater proportion of female executives achieve higher profitability compared to those with fewer women in leadership roles.
By 2003, the company was doing $34M in revenue and stopped self-financing. His decision to hold out didn‘t sit with his COO at the time, leading to her and her leadership team’s departure. I fired her entire leadership team because I couldn't afford them any longer and I didn’t know if I could trust them. I got us there.”
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