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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). The challenge.

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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

Paraphrasing Greg Alexander: The goal of enablement must be to improve sales productivity (revenue and profitability per rep). I started in 1991 with my first methodology and the training program for it, and evolved rapidly until about 2003-2004, when I had my first version of the building blocks in place. Anything else is just noise.

Sales 233
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Psychological Pricing and the Big-Time Boost It Offers Businesses

Hubspot Sales

In 2003, researchers from MIT and University of Chicago conducted an experiment about pricing in retail. has virtually no impact on your profit margins but can increase demand through its psychological impact. By bracketing your standard option, you're creating the impression that it's the most sensible, valuable choice. Charm Pricing.

Retail 111
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How to Resize and Retool Your Sales Force

Mike Kunkle

I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread. Now, facing a blossoming recession, we’re hearing of layoffs, downsizing, cost-cutting, and new hires being told their positions have vaporized. Some way more than others.

Sales 130
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Women in Sales: How and Why the Sales Industry Should Include More Saleswomen

Hubspot Sales

This is even though it’s well-documented that companies with a greater proportion of female executives achieve higher profitability compared to those with fewer women in leadership roles. Her journey in this field began in 2003, and since 2016, she has been dedicated exclusively to sales.

Sales 105
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25 Tips for Successful Partnerships & Alliances

Peter Simoons

This is what Rolls Royce did in 2003, when they established an alliance with several logistic partners; this alliance led to an increase in Rolls Royce’s on-time delivery time and greatly reduced costs without making a dent on profits. .

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How the CEO of 1-800-GOT-JUNK? Used the Same Formula to Start Multiple Companies

Hubspot Sales

By 2003, the company was doing $34M in revenue and stopped self-financing. It took a while for the dust to settle and the business to become profitable. I felt bad … Most people don't realize just how much pressure entrepreneurs put on themselves. I stuck with it so hard because I really believed that we would ultimately prevail. "