3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship. Adrian Payne and Pennie Frow are Australian professors who developed the five step process model in 2005. Streamlining processes ensures that no team member wastes time on tasks that don’t add value. .
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