Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. A brand is a promise that it will deliver a set of attributes.

Management 130

Management Co-Creation Publishing Leadership 130

Luminas Strategy

JULY 27, 2023

In 2005 and 2006 the U.S. By taking a rigorous approach with the customer, the account team was able to clearly define the specific needs of their customer, build a customer-specific plan that facilitated co-creation of win-win solutions, and measure their successes and failures together. Like boy scouts, they were prepared.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Account Management Skills

DECEMBER 14, 2021

I got my start skydiving and marketing at the exact same time, which is 2005. They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. Simultaneously, while I was in the agency world, I made 1800 skydives. Jenny 01:36.

Internet 52

Internet Digitalization Advertising Supply Chain 52