Remove 2005 Remove Co-Creation Remove Facilitation
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend. A brand is a promise that it will deliver a set of attributes.

article thumbnail

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. By taking a rigorous approach with the customer, the account team was able to clearly define the specific needs of their customer, build a customer-specific plan that facilitated co-creation of win-win solutions, and measure their successes and failures together.