Remove 2005 Remove Co-Creation Remove Profitability
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. A brand is a promise that it will deliver a set of attributes.

article thumbnail

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability. Like boy scouts, they were prepared. was enjoying a robust building economy.