Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). A brand is a promise that it will deliver a set of attributes.

Management 130

Management Co-Creation Publishing Leadership 130

ClearPoint Strategy

NOVEMBER 2, 2021

A strategy map is a visual tool designed to clearly communicate a strategic plan and achieve high-level business goals. Strategy mapping is a major part of the Balanced Scorecard (though it isn’t exclusive to the BSC) and offers an excellent way to communicate the high-level information across your organization in an easily-digestible format.

Stakeholders 145

Stakeholders Software Software Organization 145

Luminas Strategy

JULY 27, 2023

In 2005 and 2006 the U.S. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. These discussions generate next steps that vary from simple organizational communications to new investments. “At

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52