3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
Adrian Payne and Pennie Frow are Australian professors who developed the five step process model in 2005. It sets out five processes, along with a standardized implementation process, to help companies establish and maintain long-term relationships with customers. Payne and Frow’s Five Step Process CRM Model. Strategy Development.
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