Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world
Strategic Account Management Association
SEPTEMBER 13, 2021
The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. Value Realization – This is where the rubber meets the road.
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