3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
Partners, staff, investors and anyone associated with your company should have access to key customer data and understand the CRM model. . Adrian Payne and Pennie Frow are Australian professors who developed the five step process model in 2005. Payne and Frow’s Five Step Process CRM Model. Strategy Development. Performance Assessment.
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