Red Star Kim

MAY 11, 2023

– famous advertiser David Ogilvy said: “the intangible sum of a product’s attributes” and author Marty Neumeier said: “ a brand is a person’s gut feeling about a product, service or organisation” (2005). Initial strategic measures might include: market share, profit growth, return on investment (ROI) or return on marketing investment (ROMI).

Management 130

Management Co-Creation Publishing Leadership 130

ClearPoint Strategy

NOVEMBER 2, 2021

Blue Ocean Strategy is a strategic planning model that emerged in a book by the same name in 2005. Porter’s Five Forces is an older strategy execution framework (created by Michael Porter in 1979) built around the forces that impact the profitability of an industry or a market. The bargaining power of suppliers.

Stakeholders 145

Stakeholders Software Software Organization 145

Luminas Strategy

JULY 27, 2023

In 2005 and 2006 the U.S. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. Like boy scouts, they were prepared. was enjoying a robust building economy. The solution?

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52