Equipped for the Inevitable: The Owens Corning Story
Luminas Strategy
JULY 27, 2023
In 2005 and 2006 the U.S. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. Together, they evaluate standard reports that are organized by value attributes. Like boy scouts, they were prepared.
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