CMO: Is Your 2014 Marketing Plan Obsolete?
SBI Growth
DECEMBER 2, 2013
The average tenure of CMO’s has doubled since 2006. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. World class CMO’s are perfecting the agile approach to marketing campaigns.
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