CMO: Is Your 2014 Marketing Plan Obsolete?
SBI Growth
DECEMBER 2, 2013
The average tenure of CMO’s has doubled since 2006. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. You may meet resistance, but you will realize tremendous gains, including: Results generated in half the time. The agile approach is paying off. It’s now up to 45 months.
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