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Category creation can be a long, winding, and rewarding road. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. At the time, I was a Ph.D.
In 2005 and 2006 the U.S. By taking a rigorous approach with the customer, the account team was able to clearly define the specific needs of their customer, build a customer-specific plan that facilitated co-creation of win-win solutions, and measure their successes and failures together. Like boy scouts, they were prepared.
It would be years before Amazon launched Amazon Elastic Compute Cloud in 2006, so Harris and his intrepid programming team were on their own when it came to building the software and providing the servers for it to scale and gro w.” In 2006, Salesforce launched its Appexchange. Infrastructure as a Service: Salesforce Appexchange.
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