2006, Customer Value and Value Proposition

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2006

Customer Value

Value Proposition

Are you just the same?

Gordian Business

SEPTEMBER 2, 2019

This is called an “all benefits” value proposition. Another way to describe it is as a shotgun value proposition, fire all 10 messages and hope that one of them works for your customer. One problem with the shotgun value proposition is it’s likely that most of the 10 benefits are similar to your competitors.

Value Proposition

Value Proposition Customer Value Management Marketing

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

JULY 27, 2023

(It’s important to note here that Owens Corning customers were, and still are, big-box retailers, national distributors, original equipment manufacturers and independent contractors and dealers.) In 2005 and 2006 the U.S. Now, at Owens Corning the customer is at every meeting. Like boy scouts, they were prepared.

Manufacturing

Manufacturing Value Proposition Co-Creation Suppliers

Strategic Accounts Today

Are you just the same?

Equipped for the Inevitable: The Owens Corning Story

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