The 8 Buyer Motives Every Salesperson Should Know
Hubspot Sales
SEPTEMBER 1, 2020
For instance, Volkswagen ran an ad in 2006 featuring a realistic depiction of a car crash , backed by the tagline "Safe Happens." Generating flash in the pan urgency can help facilitate purchases on that basis. No one wants to let problems they're afraid of go unaddressed. That would be a borderline-exclusively rational purchase.
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