How to Define and Increase the Lifetime Value of your B2B Customers
QYMATIX
OCTOBER 11, 2021
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. Now, to the formulas.
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