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Accurately forecasting sales is critical for your job. You are an experienced salesmanager and have a strong affinity to salesanalytics. Only with precise sales forecasts can you negotiate healthier sales goals with your team and management. Your sales forecast, however, is rubbish.
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. Let’s talk!
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. Let’s talk!
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