article thumbnail

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2005 and 2006 the U.S. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. Like boy scouts, they were prepared. was enjoying a robust building economy.

article thumbnail

Business Ethics — Why They Matter and How Your Company Can Get it Right [+Expert Tips]

Hubspot Sales

Etisphere first launched the Worlds Most Ethical Companies recognition program in 2006. Fairness Treating all stakeholders, including employees, customers, suppliers, and competitors, equally and without discrimination. Thanks to this approach, the company was able to uphold ethical commitment while fostering growth for the supplier.