The First-Mover Advantage, Explained
Hubspot Sales
OCTOBER 17, 2018
When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. Barnes & Noble answered with the Nook in 2007, but it was too late.
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