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Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.
Therefore, at the beginning of 2007, a critical objective was issued to the organization, all employees must be accountable for the value they create for their customers. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.”
And in fairness, the clients like you said, they’re short of time, they haven’t necessarily received the training, it’s a tick boxing exercise, where they say, ‘Well, this is the brief, let’s just go and do something executionly’ But actually, the co-creation of that brief session is key, isn’t it?
Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure. It would be foolish to say that profit wasn’t a motive in the creation of the Appexchange, but it definitely empowered startups and smaller companies to create solutions without having to start from scratch.
A SHIFTING LANDSCAPE Marketing strategist Mark Amtower joined LinkedIn in 2004 and began actively using it in 2007. One unique strategy I recommend is leveraging employee advocacy,” says Rahul Vij , co-founder of WebSpero Solutions, a digital marketing agency. That can seem discouraging, but, “ultimately, there’s a flywheel effect.”
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