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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

Therefore, at the beginning of 2007, a critical objective was issued to the organization, all employees must be accountable for the value they create for their customers. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.”

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

And in fairness, the clients like you said, they’re short of time, they haven’t necessarily received the training, it’s a tick boxing exercise, where they say, ‘Well, this is the brief, let’s just go and do something executionly’ But actually, the co-creation of that brief session is key, isn’t it?

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure. It would be foolish to say that profit wasn’t a motive in the creation of the Appexchange, but it definitely empowered startups and smaller companies to create solutions without having to start from scratch.