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Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.
A SHIFTING LANDSCAPE Marketing strategist Mark Amtower joined LinkedIn in 2004 and began actively using it in 2007. One unique strategy I recommend is leveraging employee advocacy,” says Rahul Vij , co-founder of WebSpero Solutions, a digital marketing agency. Don’t try to go it alone.
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