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Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.
Therefore, at the beginning of 2007, a critical objective was issued to the organization, all employees must be accountable for the value they create for their customers. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.”
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