Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
Account Management Skills
JUNE 15, 2021
?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. Listen, I think I’m a naturally curious person, which was one of the characteristics that kind of made me interested in strategy. what’s the implication of having a shitty brief. Ceylan 29:36.
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