Equipped for the Inevitable: The Owens Corning Story
Luminas Strategy
JULY 27, 2023
Therefore, at the beginning of 2007, a critical objective was issued to the organization, all employees must be accountable for the value they create for their customers. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier.
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