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Becoming a Data-Driven Organization

Customer Think

In 2007, market research firm Yankelovich estimated that the average person sees up to 5,000 ads each day. Today’s modern consumer has more choices than ever before. Thanks to universal adoption of the internet and smartphones, that number has exploded with the average person seeing around 10,000 ads per day.

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Rebranding your small business step-by-step

Customer Think

We launched in 2007 and rebranded in 2011. The middle logo was transitional. Sooner or later, every small business should rebrand. There are many reasons, such as a change in direction or ownership. Or there might be a change in consumer behaviour, social attitudes or even competition. Plus, many businesses start up in a flurry […]

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Millennials (Generation Y) were born between 1981 and 1996 (aged 27 to 42 in 2023) Where Millennials end and Generation Z begins | Pew Research Center key points include: Generation Z were born after 1997 (aged 26 in 2023) They were born into the “Always on” internet environment (IPhones were launched 2007) Social media, constant connectivity and on-demand (..)

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When is it time to transform?

Peter Simoons

Kodak (who invented digital photography in the early 1970s) failed to benefit from their own invention and filed for bankruptcy in 2012. Nokia (who in 2007 was the market leader in mobile phones) completely lost out on potential, handing it over to new competitors. However, for us, the moment to transform is not always as obvious.

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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

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Intuition vs. data-driven decision making in business today

Insightly

A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. The famous example of this is the iPhone – no one knew they wanted one since they didn’t know what it was back in 2007. It makes complete sense—they grew up in the digital era. Then, marketing changed.

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

This book is helpful in navigating a host of differences: Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) Sadly, there are still occasions where there is gender bias What do you do when a male colleague doesn’t like women? And it’s easy to miscommunicate in digital communications.