Nurture a change management movement – From “Let it go” to “Let it grow”
Red Star Kim
SEPTEMBER 26, 2023
The author argues: Start by framing the issue in terms that stir emotion and incite action (an urgent call to action) Mobilize more supporters by demonstrating quick wins ( spotlight success ) Broadcast wins to a wider audience by leveraging employees’ social networks – use symbolism and pockets of innovation to keep momentum going Create safe (..)
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