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Measuring ”the results only” approach, could potentially have negative impact on the stakeholders when the KAM’s goal is to meet targets to maximize sales rather than optimise sales. However, this best practice has not yet come common through-out the pharma/biotech industry. . Are rewards necessary?
Measuring ”the results only” approach, could potentially have negative impact on the stakeholders when the KAM’s goal is to meet targets to maximize sales rather than optimise sales. However, this best practice has not yet come common through-out the pharma/biotech industry. Are rewards necessary?
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