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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

Brewdog was launched in 2007 and two years later it became one of the first community-owned companies in the UK. Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In our interview, Emma DeSena explains that these aren’t your average shareholders.