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To successfully manage over the last few months, business leaders applied a playbook developed from lessons learned during the 2008-2009 downturn. Going forward, however, lessons learned in 2008-2009 will not be as relevant during our expected economic rebound. How will the ecosystem (competitors, channels, partners, digital) evolve?
To successfully manage over the last few months, business leaders applied a playbook developed from lessons learned during the 2008-2009 downturn. Going forward, however, lessons learned in 2008-2009 will not be as relevant during our expected economic rebound. How will the ecosystem (competitors, channels, partners, digital) evolve?
B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).
But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out. So I think that analogy is brilliant. Rob Da Costa Can I give really quickly a real business example of this, please?
Eisenmann was an internationally active equipment manufacturer and supplier to the automotive industry. In 2008, Eisenmann employed 1450 people in Germany , 250 internationally and around 1100 in the operating companies. These companies need support navigating the new digital B2B sales landscape.
And if they're using third party suppliers, how responsive will they be in that project? How it wasn’t all plain sailing, particularly during the banking crisis in 2008 when many of Kainos’ clients were financial services companies. And the more recent move into digital transformation and agile software development practices.
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