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And that, coupled with freemium sales equaling a lower customer acquisition cost, makes it attractive to more businesses every year. Back-office spend has been shrinking since 2009, which suggests there’s more opportunity in the front office moving forward. The world has shifted to a “ try-before-you-buy ” mindset.
The business was profitable within months -- thanks in large part to Mary Kay’s decision to give her sales reps commission for referring new salespeople. And Cardone Acquisitions has been involved in more than $425 million in real-estate transactions. But in 1963, when a man she’d trained got a promotion instead of her, she quit.
I have a distant family member who lost millions of dollars in the Stanford Ponzi scheme back in 2009. Exits are easier to come by and more profitable when you have a repeatable system in place. Plenty of scams over the years have wiped out massive amounts of personal wealth. And the last point.
I have a distant family member who lost millions of dollars in the Stanford Ponzi scheme back in 2009. Exits are easier to come by and more profitable when you have a repeatable system in place. Even without an exit in your future, having more control over client acquisition will be better for the business as a whole.
Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. So, how do you plan to grow?
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