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Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” A company will have more success, fewer risks, and increased profits in a blue ocean market. In short, avoid head-to-head competition and focus on innovation.
We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.
They view the entire ecosystem and brainstorm ways to create a beautiful, powerful, end-to-end customer experience. Back-office spend has been shrinking since 2009, which suggests there’s more opportunity in the front office moving forward. This is why SMBs today need more than marketing automation. They need a growth stack.
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