The Beginner's Guide to Penetration Pricing
Hubspot Sales
APRIL 25, 2019
In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. A pricing war leads to decreased profitability for the market as a whole and benefits no one. Penetration pricing can be an effective pricing strategy for some businesses. Want more on pricing strategy?
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