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And I hope this professional relationship and friendship lasts many more years… PM Forum PM Magazine: PM Forum PM Forum training: PM Forum Managing Partners’ Forum (mpfglobal.com) Leadership Development Programme Related articles Managing Partners’ Forum Strategy Summit (kimtasso.com) July 2023 Being more strategic – Case studies (..)
Thought leadership manual by Tim Prizeman (kimtasso.com) Walking in the client’s shoes Ben Sutton of Grant Thornton and Alain Thys took delegates on the client journey of the future. To future-proof clientrelationships using clarity, empathy, commitment and flair.
ClientRelationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. (Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ). Data is the lifeblood of both traditional and digital marketing.
Macleod and Clarke’s report (2009) shows strong links to bottom line and productivity when companies dedicate resource to ensure employees are engaged. The role of community, gossip and belief are touched on and there’s reference to Dunbar’s Law (see Clientrelationship management (CRM) – how many close social (kimtasso.com) ).
Just carrying on with theme of managing clientrelationships, do you have any kind of go to best practice tips or techniques for managing clientrelationships? Know how you want, and how your client prefers, to communicate, do not just do everything via email. So yes, really good point.
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