Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

Hubspot Sales

OCTOBER 17, 2018

In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. You can also follow his insights on the blog for Reforge , his growth program creation business. Andrew Chen ( AndrewChen.co ).

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Luminas Strategy

JULY 27, 2023

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. This success doesn’t mean that there haven’t been difficult times. These actions transformed the customer relationship from “treading water” to a true partnership.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Envisio

AUGUST 1, 2023

Bloomington’s strategic plan was co-created with residents alongside representatives of the city–including more than 400 community voices. It’s clear how much thought and care has gone into the creation of Bloomington’s community-based strategic plan and their performance dashboard.

Government 98

Government Decision-making Co-Creation Finance 98