Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). There are references to multi-branding and co-branding/partnership marketing also.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

Management 113

Management Co-Creation Communication Leadership 113

Luminas Strategy

JULY 27, 2023

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. These discussions generate next steps that vary from simple organizational communications to new investments. “At This success doesn’t mean that there haven’t been difficult times.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Envisio

AUGUST 1, 2023

Example 1: City of Minnetonka, MN – Strategic Profile & Community Dashboard Community size: 53,266 residents Dashboard maintained by: Communications and Marketing Team The team at the City of Minnetonka is passionate about providing residents with a high level of transparency about the work they do.

Government 98

Government Decision-making Co-Creation Finance 98