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The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.
It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.
They make it easy for residents to understand how their city or county is progressing against set strategic goals and why those goals are important to improving lives in the community. To make a performance dashboard meaningful, it should also be transparent about setbacks or missed targets and be updated consistently.
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