Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Envisio

AUGUST 1, 2023

Example 2: City of Irving, TX – Organizational Strategy Report Card and Dashboard Community size: 254,198 residents Dashboard maintained by: Innovation and Performance Office The City of Irving is an exceptionally high-performing local government.

Government 98

Government Decision-making Co-Creation Finance 98