Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Change the environment Move discussions from online meetings or the office. Particularly asking “How will this affect me?”. So we can engage emotions. Describe the desired outcome. A dialogue.

Management 113

Management Co-Creation Communication Leadership 113

Hubspot Sales

OCTOBER 17, 2018

In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. You can also follow his insights on the blog for Reforge , his growth program creation business. Andrew Chen ( AndrewChen.co ).

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Luminas Strategy

JULY 27, 2023

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Now, at Owens Corning the customer is at every meeting.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Envisio

AUGUST 1, 2023

In this spirit of transparency, and to help with meeting federal reporting requirements in some cases, many of our local government customers created ARPA dashboards to track the distribution of these federal funds. The objectives are designed to meet the city’s overall goals.

Government 98

Government Decision-making Co-Creation Finance 98