Remove 2009 Remove Communication Remove Leadership
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Preparing M&BD professionals for the future – learning, skills (kimtasso.com) Neuroscience for learning and development by Stella Collins (kimtasso.com) Thought leadership Veteran professional services PR guru Tim Prizeman joined Rhea Wessel from The Thought Leadership Institute. His QR code to pose questions was well used.

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The First-Mover Advantage, Explained

Hubspot Sales

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. And conveys the benefits. And on multiple occasions, rather than just once.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Branding benefits include: customer recognition, competitive differentiation, communication of benefits, customer loyalty, extension to other products and building brand equity.

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This is Why LinkedIn Isn’t Working for You!

Strategic Communications

1) Failing to gain clarity around your communication platform. These would be some potential phrases I might use if I’m trying to establish my thought leadership as a professional coach. As I said, we’ve had our profile since 2009; we didn’t get immediate results. Top Missteps That May Be Holding You Back.

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