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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done. (A

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Agency processes and client management, with Rob Da Costa

Account Management Skills

But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out. Rob Da Costa Yes, the overriding one is good communications. What are your thoughts? Clients are never going to read it.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S. Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. health care dynamics. Where are we now?

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. This success doesn’t mean that there haven’t been difficult times.