Book review – Managing Brands
Red Star Kim
MAY 11, 2023
Cisco (technology) is at 15, J P Morgan at 24, Salesforce at 36, Goldman Sachs at 49, HSBC at 65, 3M at 69 and LinkedIn at 81. In professional services there is only Accenture at 31 (which has grown 15%). Three essential ingredients are needed: what you do, where you do it and how it gets done. (A
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