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Sales Leaders: Set Realistic Goals for 2021

The Center for Sales Strategy

Do you remember projecting 2009 revenue as we stared into the abyss of the Great Recession? The organizations that intentionally gave their teams over the top numbers to hit lost a lot of ground on annual long-term business and blew Q1 because they demanded so much more than what the market would bear for them.

Sales 112
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The First-Mover Advantage, Explained

Hubspot Sales

Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination.

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). Most likely, your organization is already running on an existing strategic planning model. In short, avoid head-to-head competition and focus on innovation.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

It notes that employees have a different relationship with the organization from customers. The author’s definition: ”Internal communication includes everything that gets said and shared inside an organization. And that sometimes fixing the symptoms can help – which she argues can work for a couple of years in most organizations.

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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

In 2009, Steve was brought in by its ownership group, Oncap. We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”. In smaller organizations, selling big deals is critical to success. Steve had a number of avenues he could have chosen.

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot Sales

Whether you’re funding the next hottest startup, a creative endeavor, or a caused-based organization, you’ll find a crowdfunding site below that might just be perfect. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Best Crowdfunding Sites. Kickstarter.

Investors 145
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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.