Customer Think

AUGUST 1, 2024

When I launched this blog in 2010, my second post was about “The Age of the Self-Directed Buyer.” One of the most profound developments in B2B marketing of the past two decades has been the emergence of empowered and independent buyers.

B2B 78

B2B Marketing Digitalization 78

SBI Growth

NOVEMBER 9, 2020

Ryan originally joined SBI in 2010 as one of. November 10, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Ryan Tognazzini has joined the firm’s Private Equity practice as a Managing Director.

Management 78

Management Sales 78

Customer Think

MARCH 20, 2023

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. Guess what? It’s at an all-time low for the last 17 years. When you consider all the resources organizations and individua.

Organization 59

Organization 59

SBI Growth

OCTOBER 28, 2012

In a 2010 study, SiriusDecisions found that 80% of leads a sales rep deems “unqualified” end up buying within (24) months. The majority of these leads are not ready to buy right away. Nor are they desirous to meet with a sales rep at this point. When a rep gets a lead like this, they discard it never to engage again.

Marketing 127

Marketing Management Communication Meetings 127

Hubspot Sales

MARCH 20, 2018

Take this example from HubSpot’s own UI (user interface) in 2010 versus 2018. HubSpot Landing Page UI, 2010. You don’t need to look too far back in time to see that software has evolved into a faster, more elegant, and more intuitive tool for non-technical end users. HubSpot Landing Page UI, 2018.

Software 111

Software Software Brainstorming Customer Success 111

Zendesk

JANUARY 25, 2021

The brainchild of Facebook originally hit the social media scene in 2010 as a quirky platform to share photos. In the last few years, Instagram has really grown up. But in the past decade, it’s blossomed from artsy little sister to super-hot marketing powerhouse.

Media 97

Media CRM Marketing 97

Customer Think

MAY 2, 2021

Back in 2010, surveys by the CMO Council in the United States and the Chartered Institute of Marketing (CIM) in Britain suggested that on average, marketing staff remained in their position for only 18 to 24 months or less. In subsequent years little seems to have changed. Recent copies of the CIM’s magazine Catalyst have […].

Marketing 72

Marketing Digitalization 72

Red Star Kim

SEPTEMBER 14, 2023

And I hope this professional relationship and friendship lasts many more years… PM Forum PM Magazine: PM Forum PM Forum training: PM Forum Managing Partners’ Forum (mpfglobal.com) Leadership Development Programme Related articles Managing Partners’ Forum Strategy Summit (kimtasso.com) July 2023 Being more strategic – Case studies (..)

Management 130

Management Leadership Innovation Government 130

Red Star Kim

NOVEMBER 24, 2023

(kimtasso.com) August 2023 Pitching, differentiation and competitor analysis (kimtasso.com) June 2023 Leadership Development Programme from the Managing Partners’ Forum (kimtasso.com) March 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) January 2023 Previous PM Forum conference reports Conference – (..)

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Customer Think

APRIL 11, 2023

Customer Data Platform: The Definition The term Customer Data Platform (CDP) started to gain strength in the mid-2010’s. A CDP is a platform which consolidates all customer and touchpoint data, creates profiles, models and insights, and then uses those insights in targeting and optimization efforts on all available channels.

69

69

The Center for Sales Strategy

OCTOBER 1, 2019

Gen Z are individuals born between the late 1990s and 2010 that are starting to graduate college and join the sales world as independent adults. All have very different goals, needs, and work styles that require accommodation in order to improve sales performance, reach sales goals, inspire, and motivate.

Management 73

Management Sales Sales Management 73

Nutshell

SEPTEMBER 17, 2024

When Nutshell launched in 2010, open API access was at our core. Today, we’re launching broad new swaths of API access via REST API, with a comprehensive documentation and testing suite (powered by Readme.com). How will the new REST API documentation benefit my team?

Publishing 71

Publishing CRM Management 71

Hubspot Sales

MARCH 20, 2020

Between 2010 and 2018, average sales rep tenure decreased from 3 years to 1.5 Coaching takes time and commitment, and when employees know their company is making that investment, they tend to be more engaged as a result. Improved employee retention rates. Sales rep retention is a hot topic.

Sales 133

Sales Sales Training Sales Management Management 133

SBI Growth

AUGUST 23, 2013

Results - In a study in 2010 by McKinsey showed that 75% of solution selling projects fail. All were invented prior to the internet. The buyer is further down the process and has evolved. The internet has changed the way your buyer buys. Has your sales process? Why a Customized Sales Process?

e-Learning 110

e-Learning Internet Decision-making Leadership 110

Hubspot Sales

FEBRUARY 5, 2020

In 2010 you won because of your product, in 2020 you win because of your customer experience. The world of B2B selling has changed, and your business strategy needs to adapt along with it. The buying process starts much earlier than the first phone call or email. Today, 84% of B2B buyers start their buying process with a referral.

CRM 126

CRM Customer Experience Software Software 126

Flevy

OCTOBER 5, 2023

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. It is an important element of Marketing aimed at organizational growth.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Peter Simoons

NOVEMBER 28, 2021

An article on the January-February 2010 issue of Harvard Business Review entitled “Managing Alliances with the Balanced Scorecard,” written by Robert S. Financial – indicating the financial contribution of the alliance, if the alliance is still on target from a financial perspective. Kaplan, David P.

Publishing 98

Publishing Facilitation Meetings Management 98

Hubspot Sales

MARCH 16, 2020

The program was eventually nixed in 2010. Auditors noticed it allowed certain policies might adversely impact productivity, including letting employees work ten hours without a lunch break and allowing them to count their commute as work time.

Government 24

Government Sales Financial Services Innovation 24

Hubspot Sales

OCTOBER 5, 2018

In 2010, eBay introduced a dedicated site for classified listings , eBayClassifieds.com. What happened to eBay Classifieds? Do a quick search for “ eBay Classifieds ” in the eBay Community and you’ll find threads of confused eBay users wondering where eBay Classifieds has gone.

Construction 103

Construction Meetings Sales 103

Hubspot Sales

FEBRUARY 4, 2020

However, what worked to build new companies in the 2010’s isn’t necessarily the best course of action in 2020 and beyond. Do you follow the mantra "move fast and break things" to build your startup? If so, you're not alone — this way of thinking has driven startup culture for the past decade.

Value Proposition 118

Value Proposition Suppliers Innovation Business Planning 118

Jeffrey Gitomer

DECEMBER 6, 2012

In January 2010, I published a blog post titled, The Moment Of Truth. .’ Corraling Pages into their own pen could at least ease some psychological brand weariness among users, a flavor of fatigue that’s already begun taking its toll on brands and users alike.” ” The moment of truth.

Media 106

Media Publishing Digitalization Communication 106

Service Excellence Partners

OCTOBER 25, 2017

Midbrain dopamine neurons encode an exploration/exploitation trade-off, in 2010 Neuroscience Meeting Planner , Program No. 2010) Tonic dopamine modulates exploitation of reward learning. Behavioral Neuroscience , 04 November 2010 The post Should I Stay or Should I Go? and Redgrave, P. San Diego: Society for Neuroscience). [3]

Decision-making 52

Decision-making Software Software Customer Experience 52

Hubspot Sales

FEBRUARY 1, 2021

Between 2010 and 2011, the company averaged one acquisition per week of smaller businesses, and many Google services originated as products first sold by these companies. These entrepreneurial ventures sometimes involve purchasing smaller businesses that can meet the needs of existing target markets.

Small Business 133

Small Business Profitability Innovation Investors 133

Nutshell

OCTOBER 12, 2017

Deerhammer Distilling Company set up shop in 2010 at the foot of Colorado’s tallest peaks—in a little town called Buena Vista ( pronounced ‘Byoona Vista’ ). I love words with ‘y’ vowels, and I started my company the day I turned 40, so I love the allusion to an active middle-aged person. That’s me!”— Jen Niemela, Principal. Deerhammer.

Internet 103

Internet Innovation Digitalization Software 103

SBI Growth

AUGUST 28, 2012

In 2010, McKinsey published a study called Solutions Selling: Is the Pain Worth the Gain? Old school management isn’t cutting it. For example, companies are using antiquated approaches like Solutions Selling rather than focusing on buyer-centric sales processes. In the study, they found 75% of solutions selling implementations fail.

Decision-making 107

Decision-making Leadership Publishing Sales Leadership 107

Zendesk

NOVEMBER 17, 2022

Founded in 2010 after 500 competitors raced an obstacle course in Vermont, Spartan Race is now the world’s largest obstacle race and endurance brand. “We’re confident that Zendesk will allow us to service the rising ticket volume,” Orlando Gadea Ros, Business Innovation Director at Stanley Black and Decker, said. The race to boost sales.

Manufacturing 97

Manufacturing Software Software Innovation 97

Hubspot Sales

FEBRUARY 15, 2018

Twenty-one-year-old New Yorker Leandra Medine started blogging back in 2010, before everyone and their mother was doing it. There’s a long waiting list for membership, and The Wing will have four locations by winter 2018. Leandra Medine. Her website? Man Repeller quickly took off.

Investors 111

Investors Retail Stakeholders Profitability 111

Customer Think

NOVEMBER 1, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013.

Software 52

Software Software Marketing 52

Help Scout

SEPTEMBER 27, 2021

The first book that made a real impact on my thinking about customer service was 2010’s “ Exceptional Service, Exceptional Profit ,” by Micah Solomon and Leonardo Inghilleri. I knew I had plenty of learning to do, so I read a bunch of customer service and business books.

Profitability 75

Profitability Marketing Management 75

Zendesk

APRIL 10, 2021

In 2010, opening and reading emails was once a PC desktop activity only, but now we have a mobile app for that. And finally, a better deal, roughly 60% of respondents stated that they prefer to get promotions via email. How mass email marketing has evolved. Messaging trends have evolved beyond recognition.

Marketing 98

Marketing Advertising Media Communication 98

Hubspot Sales

MAY 14, 2019

While a tactic or technique may have been very effective in 2010, 2012, or even 2018, technology, industries, jobs, and people change. According to HubSpot Research , the majority of salespeople with five-plus years of experience say that when they find something works, they don't change it. That's an issue.

Stakeholders 105

Stakeholders Suppliers Meetings CRM 105

Hubspot Sales

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Despite having a stronghold on the brick-and-mortar video rental business, they were quickly left behind when Netflix started selling online in the early 2000s. I know that shift can feel daunting.

Digital Transformation 111

Digital Transformation B2C eCommerce B2B 111

Hubspot Sales

SEPTEMBER 27, 2021

The franchisor declared bankruptcy and closed in 2010, but to this day, one franchisee’s location exists in Bend, Oregon. Major hotels like Super 8, Hampton by Hilton, Hyatt Hotels & Resorts, and Days Inn operate under franchises. Franchises Bring Benefits and Risks to All Parties.

Retail 124

Retail Advertising Small Business Innovation 124

SBI Growth

AUGUST 12, 2012

In 2010, the San Francisco 49ers went from 6-10 in the regular season to a 13-3 record in 2011. Buyers already know your features and solutions, but they don't know what the solution means to them. Enable your reps to appeal to their unique perspective. Too often, talent is blamed when we fail to educate and train. The catalyst?

Sales Training 97

Sales Training Sales Prioritization Meetings 97

Nutshell

SEPTEMBER 12, 2018

More importantly, we’ll be here for the long run—our team of developers and world-class customer success specialists have been improving and supporting Nutshell since our launch in 2010, and we plan to do so until the world stops spinning. Ready to see Nutshell in action? Attend a live guided tour! RESERVE YOUR SPOT.

CRM 74

CRM Innovation Customer Success Sales 74

Customer Think

OCTOBER 24, 2023

Figures from Statista show the total amount of data created, captured, copied, and consumed globally rose from 2 zettabytes in 2010 to 64.2 The digital era ushered in an explosion of data, creating an ocean of intelligence that can be overwhelming. zettabytes by 2020.

Digitalization 45

Digitalization Customer Experience 45

Red Star Kim

NOVEMBER 1, 2023

Active Listening (Video) (kimtasso.com) 25% 0 – 25% 50% 26-50% 25% 51%-75% Related Posts Telephone call challenges: Emotions, data, selling and follow up (kimtasso.com) October 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Sales processes and selling skills for targeting and meetings (kimtasso.com) October 2022 Book (..)

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130