2010 Co-Creation Value Proposition 
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
ReviewTrackers
AUGUST 6, 2020
Alisa Meredith, Alisa Meredith and co-owner and chief strategist of Scalable Social Media : I would start with inbound and make sure to do the free content marketing course as well. Lori Appleman, Co-founder, RedlineMinds.com : The study materials and tests are free. I’ve taken both and they provide a lot of great information.
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