Remove 2010 Remove Communication Remove Emotional Intelligence
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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. Heres a breakdown of a typical B2B buying committee and communication strategies.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

An important assessment that I use a lot is for Emotional Intelligence (EQ). EQ covers a lot of the important abilities people need to support good communications and relationships. Furthermore, whereas personality is fairly fixed we can improve our emotional intelligence. kimtasso.com). kimtasso.com).

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Why are questions so important? (Questioning skills)

Red Star Kim

When we meet someone, we show interest in them and learn about them (to build empathy and see the world through their eyes An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) ) by asking questions. – Kim Tasso March 2010 How do you close a sale?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

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What is Socratic questioning? (Questioning skills)

Red Star Kim

It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). – Kim Tasso March 2010 How do you close a sale? It is helpful to surface knowledge that was previously outside of our awareness.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

They are organised into sections: The seller mind shift To see To think: Synthesising your sell To think: Communicating your sell To improve Closing the sale Selling skills The author considers the difference between using our innate natural selling skills compared to learned techniques. How it is better than competitors?

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KAM Leader Series: Shaping Innovative Solutions

Cosawi

Evidence for a collective intelligence factor in the performance of human groups. Can you assess your own emotional intelligence? Woolley, A. Chabris, C. Pentland, A., Hashmi, N., & Malone, T. science, 330(6004), pp. Burckle, M. & & Boyatzis, R. Evidence supporting multi-rater assessment.” Hay/McBer Research Report.